Summary

Treet is a San Francisco-based technology platform that enables fashion brands to own and operate their own secondhand marketplace. Rather than sending customers to generic resale sites like ThredUP or Depop, Treet powers fully branded peer-to-peer storefronts — fully integrated with a brand’s existing Shopify store. Sellers submit pre-loved items with prepaid shipping labels; once verified, they receive either 80% of the sale price in cash or 100–110% as brand store credit. Brands can set minimum prices, condition requirements, and control what listings appear — making resale a curated, on-brand experience. Treet handles all logistics, customer support, and marketing. The company reports that brands can go from onboarding to their first dollar in an average of 22 days, and that all brand resale programs on its platform are profitable. Currently powering more than 50% of all live branded resale experiences, Treet has raised $18.5M in funding including a $10M Series A led by Two Sigma Ventures in 2024. (Source)

Story

Treet was co-founded in 2021 by Jake Disraeli (CEO) and Sonia Yang (CTO) — marketplace veterans from Indiegogo and Airbnb respectively. The idea grew out of Jake’s earlier attempt to launch a sustainable direct-to-consumer menswear brand. When Sonia pointed out the greater environmental leverage in enabling existing brands to go circular, the pivot was immediate: “Instead of being the brand, let’s be the tool that can power any brand to be more sustainable.” Sonia, who had long bought her own clothes exclusively secondhand and left Airbnb driven by the fashion industry’s climate impact, brought the technical architecture to make it real. Today, Treet works with brands including DÔEN, CUTS Clothing, Boyish Jeans, tentree, and Freedom Rave Wear — and continues to expand into new categories and markets.

Treet operates in the same space as Trove — another branded resale platform we’ve featured — but the two take meaningfully different approaches. Trove, founded in 2012, operates a managed resale model: brands ship returned items to Trove, which warehouses, grades, and relists them on behalf of the brand. It’s a deep, operationally intensive service best suited to large enterprise players like Patagonia and REI. Treet, by contrast, is a pure peer-to-peer platform — it never touches the inventory. Customers sell directly to other customers, with Treet acting as the infrastructure layer. This makes it faster to launch, lighter on resources, and accessible to brands of all sizes — not just the big players with the budgets to match.

Pic credit: Treet (right and top)