Welcome to The Circular People, where we celebrate circular business ideas being tested all over the world! Circular means creating less waste, and resources being used to optimize circularity through reuse, upcycling, repair and recycling only as a last resort.
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Posts
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PLAXTIL
This French company transforms non-recyclable textile and clothing waste into a sustainable alternative to petroleum-based plastic.
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FRAMEWORK
This company designs laptops to be repaired, customized and upgraded, thereby reducing electronic waste and changing the trend of disposable consumer electronics.
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REDYOOS
This company turns unwanted jewellery into precious metals for clean energy technology — keeping it out of landfill and out of the ground.
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TREET
This platform enables fashion brands to launch their own branded resale marketplace — turning every garment into a circular revenue stream and keeping clothes out of landfill.
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Circular Economy Principles
What is the Circular Economy?
A Circular Economy is one that closely mimics the life-cycle of resources in nature: nothing is created and nothing is destroyed and resources go back into the earth and can be regenerated in some form or the other. In our current “linear” economy, resources are taken from the Earth, products are made from them, and eventually thrown away as waste- there is no end-of–life design for most materials, and most materials end up in a landfill and have no way of being used ever again.
In a circular economy, products and services would be designed taking into account the full life-cycle of the materials used by that product or service such that waste would be eliminated or at least minimized. According to the Ellen MacArthur Foundation, a UK-based non-profit organization dedicated to accelerating the transition to a Circular Economy since 2010, the circular economy is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature.
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“We do not inherit the Earth from our ancestors; we borrow it from our children.”
— Native American Proverb
