Summary

Gob is creating compostable earplugs made from mycelium, the root-like structure of fungi. Rather than using plastic, Gob’s signature product uses lab-grown mycelium foam, developed in partnership with mycelium technology firms such as Ecovative, which enables the earplugs to be fully home-compostable and free of microplastics and toxic additives. The material naturally dampens sound, providing balanced noise reduction and comfort comparable to traditional foam plugs while minimizing environmental impact. After use, the earplugs break down into nutrient-rich soil, effectively “feeding the earth” rather than contributing to landfill waste. (Source) The company is currently operating through a direct-to-consumer e-commerce model, selling their mycelium earplugs in various pack sizes for everyday uses—from concerts and travel to sleep and work—while also exploring partnerships across entertainment, wellness, and motorsports sectors. (Source)

Story

Gob’s founder Lauryn Menard realized, after an especially loud spin class that compostable earplugs didn’t exist. (Source) At the time, she was running a sustainable design agency focused on low-impact products, and that experience in regenerative design helped shape her vision for Gob. Menard eventually left her agency to focus full-time on building Gob, assembling a team (co-founders Baillie Mishler and Michael Brand) to found Gob in 2023. (Source)

Pic credit: Dezeen (right) and Canvas Rebel (top)