LOKA

The circle of it: This company has created Dry-Erase markers made from 100% reclaimed plastic and are designed with a bio-recyclable additive to break down faster than conventional plastic.

LOKA

Summary

LOKA has created eco-friendly dry-erase markers designed to reduce the environmental impact of traditional disposable markers. They work like standard whiteboard markers, with non-toxic, low-odor ink suitable for whiteboards, glass, and similar surfaces. (Source) Unlike most markers, their bodies are made from a large percentage of reclaimed plastic and enhanced with a bio-recyclable additive that helps them break down in anaerobic environments up to 50 times faster than conventional plastics, which can take centuries to decompose. In addition to the reclaimed plastic (about 70% ), 29% of the material is made from calcium carbonate (ground up oyster shells) and 1% is the bioadditive. According to their website, LOKA’s markers are designed to break down in landfill environments in about 10 years. LOKA also avoids plastic packaging, aiming for a fully sustainable product experience. They are currently working on reducing/eliminating the plastic contained in the nib and reservoir of the marker, but the markers as they are have a significantly lower plastic impact as compared to traditional dry-erase markers. The company is also mission-based and every sale ensures a donation to the Gentle Giants Elephants foundation.  

Story

On a trip to Thailand, Founder Cal McAllister saw firsthand the scale of plastic pollution affecting the beaches and general environment in the country. During a visit to a wildlife rescue, he was moved by an encounter with an elderly elephant, and he left wanting to make a difference in the environment. After returning home to the US, he started brainstorming on how to address the issue of single-use plastics in everyday objects, which led to the concept of a sustainable dry-erase marker. The name “LOKA” comes from the Thai word for “earth” or “planet,” chosen because Thailand was where the inspiration struck.

Pic credit: Loka (right and top)

“It was really easy to make a $40 biodegradable marker,” McAllister said laughing. “The challenge, however, is making one that costs just around $1 out the door to make, because we have to be competitive with the regular markers, which are about $1, including their ridiculous markup. … It’s a race to the bottom for those guys.

Cal McAllister in an interview

Founder(s)

Cal McAllister


Headquarters

Seattle, WA


In business since

2019


Technology

Creating a Dry-Erase marker that is made entirely with recycled plastic and decomposes within 10 years


Impact


Business type

For Profit



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