Summary

Jiminy Eco Toys has created an online marketplace for customers who are sustainability- minded and want to buy eco-friendly toys for their children. The toy industry uses over 40 tons of plastic for every $1 million in revenues and is the most plastic-intensive industry in the world, according to their website. (Source). As of today, 90% of the toys on the market are made of plastic. To combat the pervasive use of plastics in the hands of children, Jiminy Eco Toys sources plastic-free, eco-friendly and sustainable toys that are ideally locally made. The company is combating the use of unsustainable materials like plastic (that typically cannot be recycled) and also the carbon footprint of transporting these toys from far distances (typically, China). The company only sells toys made out of natural materials (wood and innovative bio-plastics, recycled cardboard, and paper – or safe recycled plastics) and those that are made in Europe, fewer than 2000 km away from where the toys are shipped to. (Source)

Story

Founder Sharon Keilthy was hard pressed to find a toy that “she could feel good about” for the daughter’s fourth birthday. She was looking for toys that were plastic-free and locally made, but found very few options. She took matters into her own hands, quit her job and started Jiminy Eco toys in 2018. (Source)

Pic credit: GreenProphet (right) and Israel21c (top)