Summary

Full Harvest is a B2B marketplace for produce that connects farms with food buyers. According to their website, 2.5 billion tons of food goes uneaten around the world each year. By creating an online marketplace, farmers are given an additional source of revenue especially in the case of surplus and imperfect produce which is typically wasted because of the strict standards set for produce by most commercial buyers. Full Harvest’s vision is three-fold: to bring an additional revenue stream to farmers, to lower the cost of healthy food production, while significantly reducing wasted food and resources. (Source)

Story

The company was founded by Christine Moseley who was frustrated seeing the high cost of product when scaling one of the first cold-pressed juice companies, Organic Avenue, where juices ended up costing over $13. She learned that the high price point was due to purchasing expensive perfect-looking produce to then just immediately process it. In 2014, she moved to California to find a way to create a more sustainable, efficient produce supply chain leveraging technology by creating this B2B marketplace centered around excess and imperfect produce. 

Pic credit: Full Harvest (right and top)