
The circle of it: This company utilizes DNA technology to create sustainable dyes that reduce the use of water and harmful chemicals in the fashion industry.
colorifix
Summary
Colorifix aims to tackle the problem associated with harmful chemical dyes that is inherent in the textiles used by the fashion industry. Historically, fabric dyes were derived from natural plants and crops. After the industrial revolution, synthetic dyes, and colorful fabrics became more widely used in fashion. However, these modern practices are harmful for the environment as these chemical dyes seep into river and harm wildlife and cause pollution, in addition to utilizing a vast amount of water. (Source) Colorifix has created an efficient fabric-dyeing process that uses DNA codes for colors from nature and teaches microbes to recreate them. The company is harnessing microbes to create natural fabric dyes. They use DNA sequencing to identify a color created naturally by an animal, plant or microbe and determine the genetics associated with the color. The genetic code is then translated into the company’s engineered microorganisms that then produce the required pigment that will in turn be transferred to fabric. (Source) In the same way beer is brewed, the microorganisms grow on renewable feedstocks such as sugar, yeast, and plant-byproducts like agricultural waste. The company claims that its natural dyes cut chemical pollution by 80%, and when applied to fabrics, they require far fewer rinses than synthetic dyes, ultimately saving vast quantities of water.
Story
Founders Orr Yarkoni and Jim Ajioka are both synthetic biologists who were developing biological sensors to monitor heavy metal contamination in drinking water in rural Nepal. While testing these sensors, they began to learn more about the harmful impact of the dyeing industry on water and human health. They set out to create a solution using their background and Colorifix was founded in 2016. (Source)
Pic credit: Earthshotprize (right) and Labiotech (top)

“Colorifix is bringing the fashion industry back to its roots and harnessing the power of the natural world to colour
Orr Yarkoni in an interview
our clothing in a more sustainable way. We believe our solution can be transformative for the fashion industry and for ensuring the protection of our water, air and land for future generations.”
Founder(s)
Orr Yarkoni, David Nugent and Jim Ajioka
Headquarters
Norwich, UK
In business since
2016
Technology
Using DNA technology to determine genetic codes of colors in nature and translate genetic code to be secreted by engineered microbes
Impact
The process uses significantly less water. (Source)


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