Summary

Twig , also known as “The Bank of Things, “attempts to tackle ‘throw away’ culture and diminish the amount of things that end up in landfill. The company questions the value of consumer’s pre-owned items in trying to monetize what is already owned, thereby providing a new life to a used item. The company’s mission is to empower  consumers to value, unlock and enjoy wealth that they never knew they had. Clients have instant cash access  while disposing the goods they no longer want.

Story

Founder, Geri Cupi, was a serial entrepreneur who had spent at least a decade focused on building innovation that would make circularity mainstream. He was astounded to learn that trillions of dollars are regularly destined to be thrown away in the form of used items. He wanted to unlock the value in these resources and Twig was formed in the pursuit of a new type of wealth creation. The startup was only founded in mid 2020, but has seen rapid growth and particularly enjoys success with the Gen Z and millennial demographics.

Pic Credit: Twig website (right) and TrendHunter (top)