The circle of it: This company aims to raise carbon footprint literacy and create a carbon literate society in order to accelerate reduction of greenhouse gas emissions.
clever carbon
Summary
Clever Carbon is a climate tech and climate education company that seeks to educate consumers about their carbon consumption in multiple domains. Similar to nutrition labels found on food items, the company seeks to add similar carbon information on a range of consumer products and services. The company compiles carbon information through various sources and makes it available for general consumption. The company also helps companies move toward their sustainability goals. One of their projects is to put carbon footprint data at coffee shops so customers are aware of how much carbon is consumed per coffee!
Story
Founder Michelle Li launched her career in Silicon Valley but has had an active interest in sustainability. Li founded clever carbon to help teach people about carbon footprint in a relatable way.
Pic Credit: Clever Carbon (right) and Team Days Virtual (top)
“It bothers me a lot when companies use the word “sustainable.” Unless a company or brand is sharing their numbers and data (carbon footprint, water footprint, waste footprint, etc.), the word sustainable is subjective at best!”
Michelle Li in an interview
Founder(s)
Michelle Li
Headquarters
New York
In business since
2020
Business type
non-profit
Impact
Technology
carbon footprint education platform
Material
digital platform, education
Website
Leave a comment