Summary

Sojo’s app works by connecting its users to local tailoring businesses and also taking care of picking up and delivering the items to be altered or repaired (via bicycle of course — the greenest option). The app aims to make clothing repair and alterations easy and hassle free to make repair a viable option in the clothing industry. The repairs could range from shortening trousers or even something as simple as fixing a zipper. The company currently operates in London, but plans to extend its services to the wider UK. The company also works with businesses, where the app can be used by customers of the business for alterations and repairs.

Story

Founder Josephine Phillips had moved away from fast-fashion and was relying more and more on shopping second-hand. While she loved the pieces she found, they weren’t always in her size and didn’t know how to alter them to make it the right fit for her. The idea germinated from there. Phillips realized that there was a consumer need, with lots of young people becoming more conscious of sustainable fashion, and also an unmet need on the other side with many seamsters with decades of experience whose expertise was being under-utilized.

Pic Credit: Harper’s Bazaar (right) and The Glossary Magazine (top)