Summary

Eon has created a digital identification system for the fashion industry that allows for identification and traceability throughout the supply chain. In addition to other advantages, including transparency and accountability, crucially, through the lens of the circular economy, this allows for companies to track resale and recycling of the products and gain visibility on how the product is consumed, and re-consumed throughout its life-cycle. Through this technology, the journey of each product through its life-cycle is recorded and valuable insights now become available to the brand even after the sale has been completed. The technology allows the brand to embed new capabilities and services into each product, even after the first sale, like authentification, instant resale, repair, and other capabilities that maximize the life of the product and make resale, repair and other secondary market options more feasible. Eon hopes that just as barcodes revolutionized businesses, digital product passports such as Eon’s will require brands to disclose essential information like origin, production, materials, and sustainability details, all of which will help move the industry closer to circularity. Eon has partnered with Microsoft to bring digital passports to 400 million products online by 2025.

Story

Founder Natasha Franck worked in urban planning for seven years, where she realized that there was a missing piece in achieving circularity: intelligence and connectivity. Franck’s interest in circular economy increased when realizing that while there was an intention to design circular garments, there were no systems available to trace products after their sale and use.  In 2017, she founded EON Group as a digital identity company for fashion, apparel and retail with the objective of utilizing internet of things to connect garments with their value chain and provide the required information to bring circularity to scale.

Pic Credit: Women’s Wear Daily (right) and Eon (top)