
The circle of it: This company helps companies offers software tools to “measure” circularity and resource management.
circular iq
Summary
Circular IQ offers digital tools for companies to meet their sustainability and circularity goals by offering metrics through their CTI(Circular Transition Indicators) platform. The CTI Tool helps businesses in different industries to structure data and calculate outcomes, thereby helping companies take concrete actions towards their circularity goals. The tool helps companies better understand their circularity baseline and move toward improving circular performance. (Source) Today, the concept of circularity is still nascent, and the company envisions that their products can help maximize value from resources and minimize waste and extraction of natural resources. The platform nurtures transparency and communication amongst sustainability stakeholders. Today, the company is supporting over 2000 organizations in more than 94 countries. (Source)
Story
Founder Roy Vercoulen had an active interest and background in circular economy concepts and was the Vice President of the Cradle to Cradle Products Innovation Institute, a certification body for circular economy objectives. The company was co-founded with Neils Van Der Linden in 2016.
Pic Credit: Circular IQ

“Our dashboards and our reports are designed to facilitate human interaction and decision-making processes. They don’t just show the percentage of your circular performance, they also showcase what we call ‘lost potential’m the difference between the opportunity you have to reuse a material at the end of its life and its actual recovery. Because in the end, only what you’re able to actually recover can be reused or recycled or refurbished.”
Roy Vercoulen in an interview
Founder(s)
Roy Vercoulen and Neils Van Der Linden
Headquarters
Amsterdam, The Netherlands
In business since
2016
Business type
for profit
Impact
Technology
creating software tools to help companies measure and improve their circularity objectives
Material
digital
Website


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